Built by people who ran the distribution.
Spektra is three products, operated for you. Azimuth reads what your niche rewards, Ignis rebuilds your story for every feed, and Parhelion carries it through your accounts, vetted creators and niche pages Spektra operates.
Together, they are Distribution Engineering.
01 / Why Spektra exists
Three separate systems. The loop never closed.
Content, reach and measurement lived in separate systems. Spektra’s founder saw the same gap at every level, from a label to a Shorts programme at scale.
Running a YouTube Shorts music programme that increased monthly views by ten billion, then working with the management behind Avicii, showed the same pattern: content came from one team, reach was rented from creators and page owners, and results were reported afterwards, never fed back into the next campaign.
Talent and content quality were never the problem. The missing piece was one system that runs the whole loop and learns from it.
Spektra is that system. None of this is new; others have solved the pieces. It never ran as one system.
02 / What Spektra built
Three products. One loop.
Azimuth reads what your niche rewards. Ignis rebuilds your source as native versions. Parhelion publishes through your accounts, vetted creators and niche pages Spektra operates. Each can be used on its own; together they are Distribution Engineering.
03 / The team
Built from the inside. Run by practitioners.
Spektra is led by Christian Davidov and delivered by a team that has run distribution from the inside.
Systems + Distribution
Christian Davidov
Prior operator experiencePRMD Music (Avicii’s home label) · Klarna · Create Music Group
LinkedIn ↗Software
Engineer, architect and fractional CTO
Senior full-stack engineer and architect, professional since 2020, programming since childhood. Fractional CTO for clients in automotive, healthcare, manufacturing and real estate. Architect and principal builder of the Spektra platform.
Enterprise
Klarna
At Klarna, managed a team of six inside the CEO-sponsored reorganisation that led to the US market breakthrough, then co-developed the SLO platform that gave observability to around two hundred engineering teams.
Distribution
Create Music Group
Built and ran a YouTube Shorts music programme with Create Music Group: 150 creators signed in two months, and monthly views increased by ten billion.
Media and rights
PRMD Music, Avicii’s home label
Former CTO of PRMD Music, Avicii's home label. Managed and coached artists from first releases to global reach. Fourteen years across music, IP and rights.
04 / How engagements run
Talk to the people doing the work.
The work stays close, fast and accountable on both sides.
Strategy and delivery together
The people who set the strategy also run the execution, so nothing is lost between planning and delivery.
One decision-maker
One person on the client side who can decide keeps the work fast and unambiguous.
No account layer
Questions, decisions and changes go straight to the people doing the work.
Senior-led. Every engagement has one accountable owner and the attention of the people who built the system.
What is not travelling?
Bring Spektra the product, release or story that is not travelling.