The company's story travels through its people.
A company's story moves through the people who tell it. Distribution Engineering keeps that presence working between announcements, so recognition compounds instead of resetting.
01 / The constraint
Visibility spikes around news. Then it resets.
It peaks around a funding round, a launch or a good talk, then decays. Recognition rebuilt every quarter never compounds, and the person does not scale by posting more.
Sound familiar?
- A founder the market should associate with a category
- An executive whose point of view deserves reach
- A hiring, funding or launch window worth carrying further
- A body of thinking the audience has not seen collected
02 / How Spektra adapts
Between announcements. Recognition compounds.
03 / The first engagement
One person, one objective. One measure.
Usually a founder who should be associated with a category, or an executive with a window worth carrying further. The first cycle shows which formats build recognition and inbound.
A call this week
Spektra confirms the scope and the primary measure.
The Blueprint
Seven days, $5,000 fixed, and a prioritised 90-day plan.
First posts
Inside the first fortnight of the cycle.
The first cycle
Ninety days, reported every week.
04 / How it is measured
One objective. One primary measure.
Branded search, quality of followership, category association and inbound interest.
- Distribution
- Audience response
- Intent
- CommercialPrimary measure
- Attributed outcome
Reach is reported as reach, never as revenue.
What is not travelling?
Tell Spektra what is not travelling and who needs to see it.