The full system, operated.
The core engagement. You hand over one source and one objective, and Spektra runs the entire distribution system against it, accountable to the primary measure.
- You bring
- One source and one objective
- You get
- The whole system, run as a 90-day signal cycle against one primary measure
- Starts with
- The Distribution Blueprint: seven days, $5,000 fixed
01 / What is included
One team. The whole loop.
Full loop operation
One team tests placements, ships each wave and adapts around response.
Weekly wave cadence
New formats and placements are produced, distributed and read every week.
One accountable owner
The people close to the system stay accountable for the work.
One accountable measure
Every decision ties back to the objective agreed at the start.
02 / How it fits
The whole system, run end to end.
One source becomes platform-native versions, and the response decides the next wave. Distribution Engineering runs that loop on your behalf, with content intelligence, content creation and content distribution working together.
Every other service, such as Narrative and audience intelligence, is a named part of it.
03 / What it replaces
Usually four vendors. Here, one team.
A strategist, a production team, a social manager and a reporting deck, run here as one team against one objective.
- Paid media
- Rents reach. Spektra does not buy or run media.
- Social management
- Publishes to a schedule.
- Creator marketplaces
- Buy one-off posts.
Distribution Engineering operates one adaptive system. Nothing is published to fill a calendar.
04 / When it fits
When it fits. Does it sound familiar?
- A launch that needs a distribution system, not a campaign
- A source that has real upside and a genuine distribution challenge
- A programme that needs one accountable owner, end to end
05 / How it is measured
One objective. One primary measure.
Placements and verified views, source and platform mix, audience response, and the business signal the objective defines.
- 01Distribution
- 02Audience response
- 03Intent
- 04CommercialPrimary measure
- 05Attributed outcome
Reach is reported as reach, never as revenue.
What is not travelling?
Tell Spektra why it matters now. If there is a fit, Spektra comes back with a starting point.