Glossary
Glossary
The terms Spektra uses on this site, defined plainly. Each entry says what the term means and what it is often confused with.
01 / System
System. Four terms.
Distribution Engineering
Distribution Engineering is the practice of building and operating the system that carries a valuable asset to its audience.Read the entrySignal cycle
A signal cycle is one full pass of the operated loop: the work goes out, the response is read, and that response sets the next pass.Read the entryOperated loop
The operated loop is the system Spektra runs behind every cycle: content intelligence reads the niche, content creation rebuilds the source as native versions, and content distribution carries them out and brings the response back.Read the entryDistribution constraint
A distribution constraint is the binding limit between an asset that is already good and the audience it never reaches.Read the entry
02 / Assets
Assets. Three terms.
Platform-native format
A platform-native format is built for how a single platform is actually watched, rather than made once and posted everywhere.Read the entryAsset inventory
An asset inventory ranks what an organisation already owns, by how far each thing travels rather than what it cost.Read the entryOwned audience
An owned audience is the following an organisation keeps and can reach again without paying twice.Read the entry
03 / Measurement
Measurement. Three terms.
Distribution gap
A distribution gap is the measured distance between the audience an asset reaches and the audience it could reach.Read the entryReach delivery range
A reach delivery range states the band of reach one period is expected to deliver. Feeds are variable.Read the entryAttention system
An attention system maps where an audience spends time, which formats travel there, and who holds the ground you want.Read the entry
