The product has improved. The market needs to see how.
Spektra helps established B2B software companies explain what changed, build category recognition and reach people with a reason to adopt.
Launching in six weeks? The Distribution Blueprint fits inside that window.
01 / The constraint
The product moved. The market's picture did not.
Customers know what it does now; everyone else remembers the narrower product. While the explanations stay inside sales calls and webinars, discovery leans on paid campaigns and outbound.
Sound familiar?
- Growth has levelled off while acquisition costs rise
- Product quality exceeds recognition outside the customer base
- Buyers have not understood a feature or use case
- Paid campaigns and outbound carry most of the work of getting noticed
02 / How Spektra adapts
A reason to look again. Seen more than once.
- 01 · Intelligence
Azimuth reads audience response to decide which explanations and formats receive further distribution.
- 02 · Creation
Ignis adapts demos, features, approved customer proof and expert explanations into targeted short-form content.
- 03 · Distribution
Parhelion carries it through your accounts, vetted creators and niche pages Spektra operates, with a next step matched to the objective.
03 / The first engagement
One product or feature. A 90-day plan.
Bring the audience that needs to understand it and an objective such as qualified demo requests or feature adoption, plus the material, a decision owner and a view of what your tracking supports.
A call this week
Spektra confirms the scope and the primary measure.
The Blueprint
Seven days, $5,000 fixed, and a prioritised 90-day plan.
First posts
Inside the first fortnight of the cycle.
The first cycle
Ninety days, reported every week.
04 / How it is measured
One objective. One primary measure.
Branded search, product traffic and demo requests indicate interest. Signups and feature adoption are reported separately where client tracking supports them. Changes in these measures do not by themselves establish that distribution caused them.
- DistributionPrimary measure
- Audience response
- Intent
- Commercial
- Attributed outcome
Reach is reported as reach, never as revenue.
Before you book.
Yes. Spektra develops organic distribution around the product while your team continues to run those channels. The audience, message and objective are agreed together. Spektra does not buy or run paid media or manage ad accounts.
What is not travelling?
Tell Spektra what is not travelling and who needs to see it.