Reach delivery range
A reach delivery range states the band of reach one period is expected to deliver. Feeds are variable.
Spektra sets an expected reach band for the client it applies to. A single number would imply a precision that feeds do not offer. The range is confirmed in the Distribution Blueprint and is not published as a general figure.
The range is honest about variance rather than hedged. Its floor and ceiling come from observed delivery across comparable systems. Neither is a confidence interval invented after the fact.
A band, not a target
Targets invite the wrong behaviour on both sides. A single figure gets defended, and defending a number is how organisations end up buying reach to hit it. A band describes what the system delivers when it runs properly.
Delivery inside the band is the system working. Delivery below it is a signal to read, and the reading is what the next cycle acts on.
What the range excludes
It describes reach only. It is not a projection of leads, signups or revenue. Reach is never presented as proof of revenue without attribution. Where downstream results are claimed, they are measured separately and attributed.
Versus an owned audience
The range covers one period of running. An owned audience is what accumulates across many.
- Previous term
Distribution gap
A distribution gap is the measured distance between the audience an asset reaches and the audience it could reach.Read the entry - Next term
Attention system
An attention system maps where an audience spends time, which formats travel there, and who holds the ground you want.Read the entry
