Signal cycle

A cycle is the unit of work. Spektra does not ship a campaign and report at the end. Distribution Engineering runs cycles, and each cycle teaches the next one.

One pass has four movements. Work is carried into feeds. Response is captured across every route. The response is read against what was expected. The next wave is built from what the reading showed.

The unit of work

A single post proves almost nothing. Feeds are noisy, and one result carries as much luck as signal. A cycle aggregates enough routes to separate the two. That is what makes the output a measurement rather than an anecdote.

Cycles also compound. Each pass narrows the set of native versions worth running. By the fourth or fifth cycle the system is spending its effort on formats that have already earned their place.

How long a cycle runs

Length is set by the engagement, not by a calendar rule. Launch distribution runs a 90-day cycle around one launch and one objective. Continuously operated systems run shorter cycles inside a longer arc.

Versus the operated loop

The operated loop is the system itself: the content intelligence, content creation and content distribution products run as one. A signal cycle is one pass through it. The loop is the thing. The cycle is what it does once.